Do You Need Your Own Product?
Do you need to have your own product to “make it” in the world of internet marketing and online business? This is one of the age old questions among internet marketers and has been asked and answered many many times since internet marketing’s inception. I have heard so many different opinions on this. There are those that say you absolutely need to have your own product to succeed in internet marketing and there are those that say no way, it’s not necessary at all. So who’s right, who’s wrong?
I really think that everybody is right. What?! Yes, having your own product is wonderful but certainly not necessary. You can take your product, build a site around the product, create an affiliate program and have others sell it for you, etc… and that works. However, if you don’t have your own product, you can certainly become successful as an affiliate marketer, selling other people’s products. I know internet marketers that have become hugely successful by creating and selling their own product, but on the other hand, I also know some extremely successful affiliate marketers and that’s all they do.
I think a better point is what do a successful internet marketer with his/her own product and an successful affiliate marketer have in common? Motivation and Passion! It takes motivation, passion, drive and ambition to succeed at any endeavor you choose and internet marketing is no different. You need to have passion and love for what you are doing to keep you drive and ambition alive!
Whether you are marketing your own product or someone else’s as an affiliate marketer, your success is definitely related to how passionate you are, how focused you are, how much you believe in the product and how effective your marketing techniques are.
What do you think?
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Filed under affiliate marketing by on Mar 2nd, 2010. Comment. 
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Comments on Do You Need Your Own Product?
Excellent article. I have been trying to decide this very question and finally came up with a unique service. Thanks for sharing!
Hi Deborah… thanks! What’s your unique service/product?
Hi Brenda,
Having your own product is great but I personally prefer affiliate marketing for several reasons. As an affiliate marketer, I don’t have to deal with customer issues, shipping, product research and development, etc. All I need to focus on is driving traffic to the merchant’s web site.
As you mentioned, it doesn’t matter if you’re promoting your own product or another merchant’s. To be successful, it takes hard work, dedication and lots of patience.
To your success!
.-= Robert´s last blog ..7 Shoestring Marketing Secrets =-.
Brenda, I definitely agree with you on both. You don’t need your own product to succeed online, although it can pay you 100% commissions, give you credibility in market, attract big time joint venture partners and build traffic to your domain and make you sales, you can still be successful as a affiliate marketer, except you must have either a list or a good amount of traffic driving to your site to keep commissions rolling.
One of my biggest things is, when you promote affiliate programs you are promoting for someone else, so you are branding them and promoting their dreams, I do promote affiliate programs myself, so it’s all love there, but when you have your own product, you are branding YOU and stepping out as a leader, and is the quickest way to get noticed. Great post
.-= Terrance Charles´s last blog ..Do People Know, Like, And Trust You? =-.
Hi Terrance…great to see you! Great point on having your own product – you are then branding yourself and getting yourself out there as opposed to promoting someone else’s brand. Nice… Thanks for stopping by!
Hi Robert… although Terrance made a great point in his comment about how having your own product means branding yourself. I’m with you. I prefer affiliate marketing and for the same reasons. And who knows… I may even create a product in the future but for now I’ve been really concentrating on growing my affiliate marketing business – with lots of hard work and Patience!
Thanks for visiting!