Let’s Talk Traffic (Again :)

Generating traffic is more art than science. As most of you know, it usually requires some trial and error before you find what works best for you and your site/business. But if you stick with it, you’ll be rewarded with a steady stream of visitors!

Here are some more ways that you can generate some serious traffic…

** Run weekly or even monthly polls on your site. People really do love to voice their opinions, so encourage them to do so by running weekly or monthly polls. If you choose topics that are controversial or have a wide appeal, visitors will also be interested in seeing the results. This can be a great way to keep people coming back – remind them when a new poll has been posted and let them browse through the results.

** Start a niche focused forum. A popular forum is an excellent source of traffic. Although it can be a lot of work to get one started, if you choose a narrowly focused niche topic you’ll find that word of mouth advertising will help it take off. Two of the most popular scripts for adding a forum to your site are phpBB and Snitz Forums. Both are free (as far as I know, they used to be).

** Make it a habit to ask visitors how they found your site. Although you should be tracking all of your site traffic it also may be a good idea to add a field to your order form asking people how they found your site. You may be surprised by the answers! This is certainly another way to get a detailed idea of the best places to get targeted traffic from!

** Start a blog in your niche market – an absolute must! Seriously, if you aren’t blogging in your niche, start one now. Blogger.com is free and simple to set up. Put up a subscribe button, post frequently with quality content, and traffic will start coming in.

** Write articles and submit them to ezines and article directories. There are a ton of ezines and article directories online. Writing good quality articles and submitting them is still one of the best ways to get free, targeted traffic.

** Ask your visitors for referrals with a “Tell A Friend” feature. (Something I am working on, but have yet to implement! :) It really is true that ‘birds of a feather flock together’. In other words, most people know a lot of other people just like themselves. Use this to your advantage by making it easy for visitors to refer your site to their friends and colleagues with a ‘Tell A Friend’ feature. This is a small script that allows others to enter the contact information of people they think would be interested in your site and have an email automatically sent to them with your URL. Since word of mouth is by far the best type of advertising, this technique can be very effective for bringing in targeted traffic.

** Usually just asking for the referral is all it takes but if you want to get even more referrals offer people a bonus such as an eBook or special report if they use your form to refer their friends. An easy to use script for handling this type of incentive program is Tell-A-Friend Pro.

** Carefully track all of your traffic! To get a complete picture of your website traffic it’s a good idea to use both unique tracking URLs and your website statistics info. Unique tracking URLs will give you exact clickthroughs for every URL you publish. For example if you write an article and include your URL in the resource box you can create a unique tracking URL and know exactly how many people clicked through to your site. Use a different tracking code for every marketing initiative. A great option for creating tracking URLs is ProTrackerPlus.com.

This should be enough to get you started, check out my last post also, more traffic generating strategies…

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Let’s Talk Traffic!

Let’s Talk Traffic!

The more traffic you generate, the greater your income! Believe that? I do! Seriously, it’s as simple as that. But unfortunately, generating the traffic can be a challenge. I have found it to be my greatest one – every day. Just keep plugging away…it gets better! Here’s what you can do…

** Submit regular press releases to relevant media outlets.  Don’t think it takes knowing the right people to get publicity for your business. By distributing regular press releases that are well written, targeted and interesting the media will be glad to publish them. Do you have an exciting new product? Do you have an event going on? Come up with something clever and newsworthy and just start writing! The submit your press release to several online sites, PRWeb.com comes to mind, but I know there are others. Google it.

** Distribute a brandable eBook or special report. A brandable eBook or report is one that you can change to include your own affiliate links to websites for which you are selling their products or services. Give the branded ebook away, offer it on your blog, etc. This can go viral! Those reading the ebook will be visiting your affiliate links, the more you distribute, the more traffic you’ll receive.

** How about this…Pull a stunt that gets people talking! The media loves stories about people doing crazy things. Whether you do it online or offline if you make a big splash people will start talking about you. Just make sure it’s somehow related to your website or product so that your URL gets exposure and traffic.

** Join social networking sites to build your personal network. Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products and services. Similar to offline networking events where lots of people come together for the sole purpose of meeting people, online networking sites work the same way. Twitter and  Facebook are my top two, but there are plenty of others. Network, get to know people. This is an awesome strategy.

** Exchange links with other websites. Exchanging links with other websites can bring a substantial amount of traffic if you choose your link partners wisely. I’m a believer that this still works. You’re better to have 10 links from sites that are prominently displaying your URL and driving traffic to it, than 100 who just put your link on a page with hundreds of other links. Be sure you’re linking to sites that are relevant to yours and that you honestly endorse.

Stay tuned for more “Let’s Talk Traffic!”

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